In my article for Concrete, UEA's official student newspaper, I delve into the revival of the traditional hip-hop cypher in London's alternative hip-hop scene, driven by Victory Lap Radio. Despite the waning presence of the cypher, a circular freestyle rap exchange rooted in the East Coast of the US, Victory Lap Radio is keeping this tradition alive. The platform balances honoring the roots of hip-hop with nurturing new talents and facilitating high-profile collaborations. This commitment helps preserve the vibrant spirit of the cypher, contributing to the ongoing evolution of hip-hop.